The Tric Agency is a full service content and creative marketing agency. They wanted a design that was unique, sleek, and vibrant. I was the co-creative director of the branding project for this company. I delivered logo concepts and brand standards for the company's branding backbone.
The client wanted to incorporate vivid colors and imagery that would pop to partner with their brand name "Tric", which is short for "Electric". The use of the bolt within the main logo is strong imagery to be able to have the ability to be a standalone icon that is still identifiable as their brand.
During this process, I also worked to develop the full branding of their website to keep their brand cohesive and strong across all digital platforms.
