NATALIA ANGELONE DESIGN

focused on all things branding, traditional, and digital design. This site is to serve as my personal and professional portfolio.

PVDFEST 2024

As the Lead Graphic Designer and Co-Creative Strategist for PVDFest 2024, Providence, Rhode Island’s largest annual arts festival, I was responsible for fully branding and developing every visual aspect of the festival, shaping how it was portrayed and experienced throughout the city.

As part of this effort, I led a brand refresh — modernizing key elements while preserving the playful and vibrant identity that the audience recognizes and loves. This process involved designing and producing all festival collateral, including print materials, out-of-home (OOH) advertising, digital display assets, and social media content, ensuring a cohesive and engaging brand presence leading up to and during the event.

PVDFEST 2022 & 2023

I served as the lead graphic designer and co-creative strategist for both the 2022 and 2023 festivals. 
This process included branding and developing all of the collateral that was used surrounding the lead up and launch of the festival including print, OOH, display, and social media pieces.

rhode island department of environmental management

The Rhode Island Department of Environmental Management needed a campaign that properly supported their RI Seafood initiative. I was the lead graphic designer and co-creative director of this four month campaign. This campaign had many mediums to be produced including digital, social, and OOH.

As the lead designer, I was tasked with developing creative that would target and resonate with RI natives, tourists, and the 90+ whole-sellers in the state.

There were three campaigns that ran for this initiative across all mediums:
• Harvested with love and care from the faces of RI Seafood
• 90+ spaces & places to enjoy
• "From our state to your plate."

bow wow labs

Bow Wow Labs is an award-winning pet supply company focused on holistic health and safety. As the lead graphic designer working with this client, Bow Wow Labs allowed my team to expand our creative knowledge with implementation of new strategy and digital advertising tactics and package design for new products.
Shown here are various packaging for products that I developed with their internal team. They are currently being sold on their e-commerce website, as well as on shelves in various Target stores across the United States.

northeast force men’s volleyball

Northeast Force Volleyball is a American professional volleyball team through the Volleyball League of America (VLA). As the sole graphic designer, I presented a brand refresh with an entirely new logo to elevate the team's appearance. The refresh included a new primary and secondary logo, digital social media assets, and creation of their 2023-2024 uniforms as seen here.
  • Home and Away Jerseys and Shorts
  • Warm-up Long Sleeves
  • Warm-up Short Sleeves
  • Baseball Style Hat

we-can | app development

WeCan is an app designed to provide our community with education on substance abuse disorders, overdoses, and the proper administration of Naloxone. The app presents de-stigmatizing education via explanations, descriptions, and infographics, with corresponding voice narrations.

I was brought on as a freelance designer during the summer and fall of 2020; crafting a brand identity and various infographics that make up the premise of this application.
The app is now available on the app store and google play store for Iphone and Androids.